Luckily my little one's never had a bad rash, so I skip the whole preventative smearing and just use diaper rash cream on the rare occasion that he gets red and irritated (like only a handful of times in 16 months).
I recently came across Baby Butz Diaper Rash Cream, which states that it is 100% natural, hypoallergenic, and contains no alcohol, chemicals, perfume, parabens, or gluten. The active ingredient is Zinc Oxide 30%. OK, sounds good to me! How's it work?
Two things worth mentioning: while Baby Butz Diaper Rash Cream does contain lanolin, it's "highly refined" pure lanolin, so if you've had a reaction to products with lanolin before, they were most likely not "highly refined" pure lanolin (the reaction was probably due to the impurities from the sheep that had eaten fertilized grass and chemically treated food, etc). Such impurities have been removed in the "highly refined" pure lanolin, so it is extremely unlikely you'll have a reaction with this one. Also, it's a product of Canada, so while the label says to "Store between 15-30 degrees" that's probably Celsius. I can't imagine we're meant to keep it in the freezer, LOL!!!
Unfortunately, or fortunately more like it, we haven't had a diaper rash to really test it out on yet. But they claim it clears up mild diaper rash in only 6 hours, and severe diaper rash in 24 hours - which sounds pretty amazing!!
1 large tub of Baby Butz Diaper Rash Cream is part of my $1500 value Mother Of Giveaways running through May 26 - enter to win here!!
*Disclaimer: Although I did receive this product free of charge, I was not compensated in any other way to do this product review. All thoughts and opinions are my own and completely unbiased.