Over the past 10 years, I've grown as a mom and as a "momfluencer", creating content and building platforms focusing on fun and helpful product and travel reviews! With over 24 million views across 3 monetized youtube channels and over $1.7 million in annual affiliate sales on Amazon, I help save parents time and energy finding the best for their families - from double strollers and canvas wall art to all-inclusive family resorts, multigenerational travel tips, and unique #momcation experiences! If you are a brand looking to promote products, services, or destinations to American moms, keep reading or simply go ahead and shoot me an email to get the ball rolling on a great collaboration!
Media Kit:
us_japan_fam_media_kit_2023.pdf |
BLOGGER & INFLUENCER
From blog reviews to YouTube unboxing videos to e-blasts, Instagram campaigns, and Amazon shoppable videos, I look forward to helping you promote your business or service to my amazing community of American Moms! I go above and beyond for my clients, but you don't have to take my word for it!
PLATFORMS:
PACKAGES & LONG TERM PARTNERSHIPS:
Rates and packages are negotiable, contact me with your needs and we'll put together a customized package!
From blog reviews to YouTube unboxing videos to e-blasts, Instagram campaigns, and Amazon shoppable videos, I look forward to helping you promote your business or service to my amazing community of American Moms! I go above and beyond for my clients, but you don't have to take my word for it!
- "Wow, what an INCREDIBLE review!! Thank you for doing such a great and thorough job with this. We so appreciate it - AND YOU HAVE THE MOST ADORABLE KIDS! The review looks PERFECT and you hit on all of the most important points!" ~ Founder of Happy Masks
- "Absolutely loved it, Heather! You are such a shining light. We're thrilled to have you on our team!" Candid
- "It is a pleasure working with you! You truly understand the balance between what the client is looking for, as well as what your followers want to see." Rocking Horse Ranch Resort / SplashDown Beach Waterpark
- "You really went above and beyond, it's great!!" Fend Wellness
- "I wanted to take a moment to express my sincere appreciation for the excellent video you shot for me. The quality of the video is outstanding, and your careful shooting really shows in every frame. I particularly loved how you captured the lighting and the angles of each shot. It was evident that you put a lot of time and effort into making sure every detail was perfect, and your attention to detail paid off." Neporal
PLATFORMS:
- Blog: usjapanfam.com (5K UVM, 11K PVM)
- YouTube: US Japan Fam (39K subscribers, 382K views/month, 19 million lifetime channel views)
- YouTube: It's Just Hair with Heather (8.3k subs, 92K views/month, 3 million lifetime channel views)
- YouTube: Our Favorite Things Reviewed (2.4k subs, 94K views/month; 1.3 million lifetime views since launching in 2022)
- Instagram: @usjapanfam (10.1k followers)
- Twitter: @usjapanfam (10.2k followers)
- Facebook: @usjapanfam (2.8k followers)
- Pinterest: @usjapanfam (2.4k followers, 30k monthly views)
- TikTok: @usjapanfam (1k followers)
- Amazon Storefront: $1.7 Million in sales in 2023; $89K sales / 50K video views per month;"Insider" status for LIVES
- Amazon Canada Storefront (started in 2024)
- Amazon UK Storefront (started in 2024)
- Google Photos & Reviews: 1 million views and counting!
- TripAdvisor
- E-blast: 1.6k subscribers
PACKAGES & LONG TERM PARTNERSHIPS:
Rates and packages are negotiable, contact me with your needs and we'll put together a customized package!
FREELANCE WRITER & CONSULTANT
TV News Appearances & Interviews:
My work has been featured in the following publications:
My friends, family, and followers admire my ability to combine honesty and humor in my writing. I tell it like it is while offering a chance to laugh, learn, and feel empowered! I encourage mothers to support each other, keep an open mind, and know that they are never alone.
TOPICS OF EXPERTISE:
Rates: $100~ for written or video content. Please contact me to discuss!
Hire me directly through email, through Fiverr, or shop my downloadables through Payhip!
TV News Appearances & Interviews:
- NBC Top Story with Tom Llamas "FBSO on Zillow"
- Fox News "Twin Boom"
- NBC Nightly News Kids' Edition "DIY Kids Masks"
- CBS Morning News "Natural Ingredients & Food Labeling"
- Spotlight Arizona: Meet Heather Tomoyasu Content Creator & Momfluencer
- Sneakz: How One Working Mom Blogger Manages Personal and Professional Life
- MomResource: How Heather Uses Giveaways to Increase Traffic
My work has been featured in the following publications:
- Huffington Post (Extended Breastfeeding, 5 Moms of the NY Subway, 5 Moms of Halloween)
- Trivago: Mom Knows Best: These Are The 7 Best All-Inclusive Family Resorts
- PopSugar: 23 Reasons Toddlers Are Seriously the Worst (#13)
- Motherly: The Sleep Trials: Getting Your Baby to Sleep
- Mommy Nearest (numerous during 3 years as writer and NYC Associate Editor)
- US Japan Fam
- Worldtots
- JetWit / JQ Magazine (children's book reviews: "You are my best friend", "Kuma Kuma Chan")
My friends, family, and followers admire my ability to combine honesty and humor in my writing. I tell it like it is while offering a chance to laugh, learn, and feel empowered! I encourage mothers to support each other, keep an open mind, and know that they are never alone.
TOPICS OF EXPERTISE:
- TRAVEL:
- family travel in the US and abroad
- multigenerational travel
- momcation (solo or groups of mothers)
- solo travel
- romantic couple getaways
- direct-flight destinations from Newark
- Japan (my husband is from here and we travel to Japan as a family every 2-3 years)
- MOTHERHOOD:
- pregnancy and childbirth (natural, induced, medicated, vaginal, singleton and twins)
- breastfeeding (tandem, newborns, extended / toddlers)
- raising twins
- CONTENT CREATION + AMAZON INFLUENCER:
- how to earn money from home (published e-book author)
- how to start and manage Facebook groups (I've created & admin 3 local mom groups and 1 local BST group, with over 5K members)
- how to get started on social media
- how to get started with the Amazon Influencer program
- product / service review (especially for mothers, kids, and families)
- how to start your own mommy blog
- how to get started on YouTube
- GUIDES & LIFESTYLE (where I've lived):
- life in Brooklyn (2011-2020)
- life in Cornwall / Hudson Valley (2020-2022)
- life in Cedar Grove / Northern New Jersey (current & long term home)
- study abroad in Heidelberg, Germany (2001-2002)
- teaching English in Japan (JET Program & AEON Amity) (2004-2006 & 2008-2011)
- homeschooling (2020-2021)
- Japanese culture and language / the struggle of trying to raise bi-lingual chidlren
Rates: $100~ for written or video content. Please contact me to discuss!
Hire me directly through email, through Fiverr, or shop my downloadables through Payhip!