US Japan Fam
  • Blog
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    • Contact
    • Subscribe to our List Serves!
    • Press Page - Travel
    • Hire Me!
    • DIY Hair Inspo!
    • Privacy Policy & Disclaimers
  • Family Travel + Momcations
  • Membership
  • NJ / NY Guides
    • Day Trips & Weekend Getaways from NYC
    • Hudson Valley >
      • Day Trips & Activities
    • Bay Ridge Families >
      • Life in NYC >
        • Brooklyn
        • Bronx
        • Manhattan
        • Queens
        • Staten Island
      • Summer Camp Guide
      • Birthday Party Guide
      • Classes & Activities for Babies & Toddlers
      • Halloween Guide
      • Holiday Guide
      • Scavenger Hunt
      • Advertising
      • Submit Your Event
  • Blog
  • About Me
    • Contact
    • Subscribe to our List Serves!
    • Press Page - Travel
    • Hire Me!
    • DIY Hair Inspo!
    • Privacy Policy & Disclaimers
  • Family Travel + Momcations
  • Membership
  • NJ / NY Guides
    • Day Trips & Weekend Getaways from NYC
    • Hudson Valley >
      • Day Trips & Activities
    • Bay Ridge Families >
      • Life in NYC >
        • Brooklyn
        • Bronx
        • Manhattan
        • Queens
        • Staten Island
      • Summer Camp Guide
      • Birthday Party Guide
      • Classes & Activities for Babies & Toddlers
      • Halloween Guide
      • Holiday Guide
      • Scavenger Hunt
      • Advertising
      • Submit Your Event
Over the past 10 years, I've grown as a mom and as a "momfluencer", creating content and building platforms focusing on fun and helpful product and travel reviews! With over 24 million views across 3 monetized youtube channels and over $1 million in annual affiliate sales on Amazon, I help save parents time and energy finding the best for their families - from double strollers and canvas wall art to all-inclusive family resorts, multigenerational travel tips, and unique #momcation experiences! If you are a brand looking to promote products, services, or destinations to American moms, keep reading or simply go ahead and shoot me an email to get the ball rolling on a great collaboration!
Media Kit:
Download the full version here, or check out the abridged version for a quick peak below.
US Japan Fam 2025 Travel Media Kit - with Crystal Springs Resort Case Study
File Size: 27032 kb
File Type: pdf
Download File

US Japan Fam 2025 Media Kit (Activities + Events) - with Flip Circus Case Study
File Size: 25994 kb
File Type: pdf
Download File

US Japan Fam Travel UGC Creator - Media Kit Highglights

BLOGGER & INFLUENCER

From blog reviews to YouTube unboxing videos to e-blasts, Instagram campaigns, and Amazon shoppable videos, I look forward to helping you promote your business or service to my amazing community of American Moms! I go above and beyond for my clients, but you don't have to take my  word for it!
  • "Wow, what an INCREDIBLE review!! Thank you for doing such a great and thorough job with this. We so appreciate it - AND YOU HAVE THE MOST ADORABLE KIDS! The review looks PERFECT and you hit on all of the most important points!" ~ Founder of Happy Masks
  • "Absolutely loved it, Heather! You are such a shining light. We're thrilled to have you on our team!" Candid
  • "It is a pleasure working with you!  You truly understand the balance between what the client is looking for, as well as what your followers want to see." Rocking Horse Ranch Resort / SplashDown Beach Waterpark
  • "You really went above and beyond, it's great!!" Fend Wellness
  • "I wanted to take a moment to express my sincere appreciation for the excellent video you shot for me. The quality of the video is outstanding, and your careful shooting really shows in every frame. I particularly loved how you captured the lighting and the angles of each shot. It was evident that you put a lot of time and effort into making sure every detail was perfect, and your attention to detail paid off." Neporal

PLATFORMS:
  • Blog: usjapanfam.com (5K UVM, 11K PVM)
  • YouTube: US Japan Fam (41K subscribers, 150K views/month, 20 million lifetime channel views)
  • YouTube: It's Just Hair with Heather (9k subs, 50K views/month, 3.4 million lifetime channel views)
  • YouTube: Our Favorite Things Reviewed (4k subs, 94K views/month; 2.4 million lifetime channel views)
  • Instagram: @usjapanfam (11.5k followers)
  • Twitter: @usjapanfam (10k followers)
  • Facebook: @usjapanfam (2.8k followers)
  • Pinterest: @usjapanfam (2.4k followers, 30k monthly views)
  • TikTok: @usjapanfam (2k followers)
  • Amazon Storefront: $1+ Million in sales in each of 2023 + 2024; $80K sales / 50K video views per month;"Insider" status for live streaming
  • Amazon Canada Storefront 
  • Amazon UK Storefront 
  • Google Photos & Reviews: 1.8 million views and counting!
  • TripAdvisor
  • E-blast: 1.6k subscribers

PACKAGES & LONG TERM PARTNERSHIPS:
​Rates and packages are negotiable, contact me with your needs and we'll put together a customized package!

FREELANCE WRITER & CONSULTANT

​TV News Appearances:
  • NBC Top Story with Tom Llamas "FBSO on Zillow"
  • Fox News "Twin Boom"
  • NBC Nightly News Kids' Edition "DIY Kids Masks"
  • CBS Morning News "Natural Ingredients & Food Labeling"
  • Brooklyn Reporter coverage of my Ba(b)y Ridge MamaCon event

Other Interviews, Speaker Events, + Podcast Guest Appearances:
  • Speaker at Bougie in a Backpack's Virtual Travel Summit (April 2025)
  • Bougie in a Backpack Podcast (March 2025): Momfluencing to 6-figures with Heather Tomoyasu - listen on Spotify or Apple Podcasts
  • Women of Video Podcast: Unveiling Heather's Journey from Mommy Blogger to Influencer Extraordinaire (March 2024)
  • Spotlight Arizona: Meet Heather Tomoyasu Content Creator & Momfluencer (June 2023)
  • Sneakz: How One Working Mom Blogger Manages Personal and Professional Life
  • MomResource: How Heather Uses Giveaways to Increase Traffic

My work has been featured in the following publications:
  • Huffington Post (Extended Breastfeeding, 5 Moms of the NY Subway, 5 Moms of Halloween)
  • Trivago: Mom Knows Best: These Are The 7 Best All-Inclusive Family Resorts
  • PopSugar: 23 Reasons Toddlers Are Seriously the Worst (#13)
  • Motherly:  The Sleep Trials: Getting Your Baby to Sleep
  • Mommy Nearest (numerous during 3 years as writer and NYC Associate Editor)
  • US Japan Fam
  • Worldtots 
  • JetWit / JQ Magazine (children's book reviews: "You are my best friend", "Kuma Kuma Chan")

​My friends, family, and followers admire my ability to combine honesty and humor in my writing. I tell it like it is while offering a chance to laugh, learn, and feel empowered! I encourage mothers to support each other, keep an open mind, and know that they are never alone.

TOPICS OF EXPERTISE:
  • TRAVEL:
    • family travel in the US and abroad
    • multigenerational travel
    • momcation (solo or groups of mothers)
    • solo travel
    • romantic couple getaways
    • direct-flight destinations from Newark
    • Japan (my husband is from here and we travel to Japan as a family every 2-3 years)
    • flying low cost carriers (budget airlines) with kids
  • MOTHERHOOD:
    • pregnancy and childbirth (natural, induced, medicated, vaginal, singleton and twins)
    • breastfeeding (tandem, newborns, extended / toddlers)
    • raising twins
  • CONTENT CREATION + AMAZON INFLUENCER:
    • how to earn money from home (published e-book author)
    • how to start and manage Facebook groups (I've created & admin 3 local mom groups and 1 local BST group, with over 5K members)
    • how to get started on social media
    • how to get started with the Amazon Influencer program
    • product / service review (especially for mothers, kids, and families)
    • how to start your own mommy blog
    • how to get started on YouTube
  • GUIDES & LIFESTYLE (where I've lived):
    • life in Brooklyn (2011-2020)
    • life in Cornwall / Hudson Valley (2020-2022)
    • life in Cedar Grove / Northern New Jersey (current & long term home)
    • study abroad in Heidelberg, Germany (2001-2002)
    • teaching English in Japan (JET Program & AEON Amity) (2004-2006 & 2008-2011)
    • homeschooling (2020-2021)
    • Japanese culture and language / the struggle of trying to raise bi-lingual chidlren

Rates: $100~ for written or video content. Please contact me to discuss!
Hire me directly through email, through Fiverr, or shop my downloadables through Payhip!


Contact me to discuss your needs and how I can help!
Heather Tomoyasu US Japan Fam headshot 2023
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