South Bay Ridge, Fort Hamilton, FoHa... There are many names for this quickly gentrifying area and this Memorial Day weekend will see the Grand Opening of what is likely to become one of the newest favorite local spots for families.
Raine and Riley's is an online children's boutique opening its first brick and mortar right here in Ba(b)y Ridge. Owner and Creative Director, Sarah Oszust (Bay Ridge born and bred!), always wondered, "Why are stores so quick to put kids into ONE category, ONE box? Why should all children look the same way. Kids aren’t supposed to dress ONE way. Act ONE way. Be ONE kind of person. They have the rest of their lives to do that - to figure out who they really are. They’re all so beautifully unique with so many different gifts to offer the world. Why isn’t there a store that let’s them express themselves in a way words can’t?"
That question led Sarah to create Raine & Riley's. She explains, "It’s a place for kids to be kids. To find themselves lost in Capes, Tutu’s, Cartoon Ties, Animal Overalls, Elephant Suits, Masks, Band T-shirts, Bell Bottoms, Leotards, Sushi Onesies, Winged Sneakers, Zipper Bracelets, Custom Outfits.. You name it.. We got it!"
Sizes range from Newborn to 16 and almost 75% of their items are handmade in the United States. They're planning to open this coming weekend at 276 91st Street, but be sure to check their Facebook page for updates on the opening. You can also follow them on Twitter and Instagram, of course!
While you're down in FoHa, don't forget to drop in on these other local family faves:
I'm a NYC metro area mom blogger living in NJ with my Japanese husband & our 3 kids (twins plus 1), focusing on fun and honest product and travel reviews, saving moms time finding the best for their families! Find what you need in the menu bar or search section above!