Did you know in Japan they actually pay people to stand in line to add hype to something? Because if people are in line, it must be ah-mayyyyyyyy-zing, or that's the idea anyway. When Cold Stone and Krispy Kreme first came to Japan - forget about it - lines around the block!! I actually did wait in a long line at Krispy Kreme in Yokohama when they first opened, I was THAT desperate for a taste of home. What's funny is that they actually gave you a free donut while you waited! I ate my freebie, re-evaluated the need to wait any longer, and ended up going home - HA!! Crazy foreigner. I guess most customers were there to buy the big ol' box to bring to their co-workers or families.
OK, so let's talk about some food fads going in in New York at the moment...
First, we have the Ramen Burger.
A burger, some sauce, and a bun made of noodles. Created by Keizo Shimamoto it has become THE THING at Smorgasburg on Saturdays in Williamsburg. Seriously, people wait in line over 2 hours to grab one of these $8 burgers. They only make about 400, once a week, and then they're gone by around noon. So is it the low supply causing the high demand or are these things really that fabulous?
My advice, if you're intrigued, go for it! But do it on a nice day when you won't be standing in line for two hours feeling miserable! Go with some friends, brown bag it and play some games in line :) There are port-a-potties nearby so no worries there! After you're done, check out the other bazillion food vendors - tons of amazing things to try! Then, take the ferry down to Governor's Island!
OK, next up we have the oh so famous CRONUT!!
Half croissant, half donut, this thing looks de-freaking-licious!!!
So... have you tried the ramen burger or cronut? Do you have another crazy food fad to tell us about?? Please leave a comment below!!