Why We Love Primary Children's Clothing

Disclaimer: This post was sponsored by Primary but all thoughts and opinions are my own :)

Looking for CUTE and QUALITY clothes for babies through big kids? Look no further than Primary and shout it out loud with me y'all: EVERY COLOR FOR EVERY KID!!!!! YESSSSS!!!!! Primary does not have boys and girls listings and I couldn't love that more. You simply shop by size (from newborn through 14Y, and some coordinating tops for grownups, too), by color, or by clothing type (ex. underwear, tees, dresses, etc). On their FAQ page, they say, "Clothes and colors don’t have genders, so it never made sense to us to organize them as if they do. We make dresses for kids who wear dresses, pants for kids who wear pants, PJs for kids who wear PJs. We make the clothes, but kids make the choices."

We have a $75 gift card to Primary.com in my 2021 Back to School Giveaway, enter to win that at the bottom of the post, but FIRST, check out our family's ADORABLE unboxing and fashion show of some coordinating threads we just got from Primary!

We decided to go with the "Lollipop" coordinating colors, since they were nice and bright and a color kinda between red and hot pink that we all love! I was a bit disappointed the "Lollipop Henley Tee" we got for my son wasn't a 100% match to the reds in the rest of our clothes. It's "heathered" and actually says that in the product description which I didn't bother reading, whoooops! But it still works, let's him stand out a bit, and maybe good for us to not be so obnoxiously matchy matchy LOL!

On the left, Emi is wearing the Swing Tee (on sale now for $9.50) and Skinny Jeans ($29.50) in dark wash. She usually wears a size 5 so we went for the 6/7 and it's a bit big but fits nicely. The size 6 skinny jeans fit great! Emi is a great example of why kids clothing shouldn't be sorted by gender. She would choose big brother's baggy hand me down tee and soccer shorts over a dress any day. She can't explain why she likes what she likes, and doesn't like what she doesn't like. She just does! I wasn't sure if she'd go for the Swing Tee because she usually vetoes any kind of frill or poof, but she likes it, and LOOOOOOOOVES her new jeans! Phew!

In the middle, Mia is wearing the Recess Dress (on sale now for $12.50) and purple leggings part of the Raspberry Mix 3-pack of leggings ($36). She's quite petite and usually wears a 4/5; this dress is a 6/7 which is why it's kinda swimming on her, but hey, we'll get a few years' wear out of it!! She can't stop spinning and swirling in this. She's hilarious! She's team skirts and dresses for life I think!

​As mentioned above, Kenzo on right is in the Lollipop Henley Tee (on sale for $12.50). He usually wears a size 8 and the size 8/9 and it fits perfectly. He's also wearing the slim jeans ($29.50), size 8. He usually fights me on jeans, choosing joggers instead because, obviously, they're more comfortable! (I hear ya kid, I live in my leggings!) But these have more stretch than jeans he's worn before, so I think he's sold. Which is awesome because he's going back to school in September after 1.5 years at home and I really don't want him at school in jogging pants every day. But, then again, probably not a battle should be worrying about!

Below I've got my son's slim jeans next to my daughter's skinny jeans. Obviously they're different sizes but you can see the skinny leg is slightly more tapered at the ankle. They both feature adjustable waists with elastic and buttons inside. AND they both feature real pockets, real belt loops, real zipper, and a FAKE OUTTER BUTTON - yes, they snap! EASY PEASY. They're both a great denim material with a good stretch to them (73% cotton, 25% recycled polyester, 2% spandex).

My husband is 5'7" and usually wears a Men's Small - the Small Classic Fit Tee ($18) fits him perfectly. I'm 5'8" and usually wear a women's Small or Medium - the Small Slim Fit V-Neck ($18) fits me perfectly. You can see in the below photo (I hope) how they are cut slightly differently, I would say they pretty much correspond to traditional sizes in Men's for Classic and Women's for slim fit, which has shorter and more narrow cut arms/shoulders, and a shorter cut length. Ours don't seem any different width wise, or not significantly. They're both super soft loose fitting tees, not skin hugging or anything.

We had fun picking out our coordinating family outfits, and look forward to doing more Back to School clothes shopping with Primary (they have washable cotton masks with removable filters for adults and kids, too)!!!

Don't forget, you can win $75 shop credit to Primary.com in our $500+ Value Jackpot Back to School Giveaway running through August 17, 2021!!

Enter to WIN Here!!